Most cold emails go straight to archive, or worse, spam. But a few small changes can make a big difference. Whether you're reaching out for branding clients, partnerships, or sales, here are 5 simple tweaks that helped our clients get more replies and book more calls.
1. Ditch the Formal Intros
“Dear Sir or Madam” and “To whom it may concern” kill interest fast. Start with their name, and then get to the point. People don’t have time to read five lines before figuring out what you want.
Try: “Hey Sarah, I came across your studio while looking at modern home brands in LA…”
2. Make It About Them, Not You
Nobody cares that you’re “passionate” or “offer full-service solutions.” Open by showing them you understand what they’re building or struggling with.
Try: “Saw you’re prepping for a fall collection, I work with home brands that need launch support but don’t have time to DIY their visuals.”
3. Include One Clear Call to Action
Don’t just say “let me know” or “happy to chat.” Be specific. Ask for a quick intro call, a time frame, or even a yes/no.
Try: “Would a quick 15-minute call next week make sense to see if this could help?”
4. Shorten Everything
Under 100 words is ideal. Busy people skim. You want to sound helpful, not desperate or robotic.
Tip: Cut adjectives, filler phrases, and your full bio. You can share more later if they’re interested.
5. Follow Up Without Apologizing
If they don’t respond, follow up 2–3 days later. Don’t say “just checking in” or “sorry to bug you.” Stay confident and keep it casual.
Try: “Just floating this back up in case it got buried. Still think it could be a fit.”