When Emma, the founder of Stiley Media, reached out, her branding studio had great work to show but a pipeline that wasn’t keeping up. She was getting most new clients through referrals, which meant leads came in randomly and unpredictably. Emma wanted a steady stream of projects so she could plan ahead, grow her team, and stop worrying about where the next client would come from.
She didn’t have time to cold email or network every day. She was running a business, managing projects, and trying to keep her creative energy focused. That’s where we came in.
The Problem
Emma wasn’t doing anything wrong, she just didn’t have a repeatable system for lead generation. Like a lot of creative founders, she had tried a few things:
- Posting regularly on social media
- DMing people who fit her ideal client
- Following up with past leads who’d gone cold
- Hoping referrals would come through at the right time
Some of it worked, but not consistently. The problem wasn’t the service or her pricing, it was that not enough of the right people were seeing what she could do.
The Approach
We started by getting clear on who Emma wanted to work with. She didn’t want just any leads, she wanted aligned clients who respected creative work and had real budgets. We helped her define a few ideal client profiles, including:
- Interior designers needing branding for their studio
- Boutique product-based businesses
- Home lifestyle influencers launching their own lines
Once that was set, we launched a cold email campaign using our AI outreach system. The emails didn’t feel spammy or generic. They were tailored to Emma’s voice and highlighted the work she’d done, like the brand refresh for a local ceramic studio and a full launch package for a new home goods brand.
We also handled the inbox, screening out spammy replies, flagging hot leads, and keeping everything organized. Emma just checked her lead folder once a day and replied to the ones that looked like a fit.
The Results
In the first month, Emma got 6 warm replies from real businesses, and booked 5 discovery calls. By the end of the first month, she had:
- Tripled her monthly bookings
- Landed a $6,000 branding project from a cold email lead
- Started building a waitlist for future clients
She didn’t have to send a single email herself.
“This is the first time in months that I’ve felt ahead of my work instead of behind,” Emma told us. “Now I wake up to new leads instead of scrambling to find them.”
Why It Worked
Emma’s work is great, that was never the issue. What she needed was volume and consistency. Our system doesn’t just blast emails to random people. It focuses on:
- Reaching the right niche (down to industry, location, and even design style)
- Personalizing every message with real details and context
- Following up gently but consistently
- Filtering and managing responses so she never gets overwhelmed
It’s like having a sales assistant working in the background, every day, without the hassle of hiring or training someone.
What's Next for Stiley Media
Emma now has a consistent flow of new business and is thinking about hiring a junior designer to support the demand. She’s also using the time she used to spend on outreach to develop a new productized service.
---
We help creative service businesses like Stiley Media build reliable pipelines with zero stress. If you're ready for consistent, qualified leads every month — let’s talk.